Explainer videos have become an essential part of marketing strategies for businesses across various industries. They provide a clear and engaging way to communicate complex ideas, products, or services to potential customers. Professional companies like Delta Animation – Best explainer video maker provides high quality of video animations that helps the client to explain there products and services. This comprehensive guide will cover everything you need to know about explainer videos, from understanding what they are to learning how to create them effectively. We will also delve into writing scripts, understanding costs, and determining the ideal length for these videos.
What is an Explainer Video?
An explainer video is a short, engaging video designed to explain a business idea, product, service, or concept in a clear and concise manner. These videos typically use a combination of animated characters, text, graphics, and voiceovers to break down complex information into easily digestible content.
Benefits of Explainer Videos:
- Improved Understanding: They help simplify complex concepts, making it easier for the audience to understand and remember the information.
- Increased Engagement: Visual and auditory elements combined in a video format capture attention and keep viewers engaged.
- Higher Conversion Rates: By clearly explaining the benefits and features of a product or service, explainer videos can help convert viewers into customers.
Types of Explainer Videos:
- Animated Explainer Videos: These are the most popular type and use animation to explain the concept.
- Whiteboard Videos: These videos simulate the act of drawing on a whiteboard to explain a concept.
- Live-Action Explainer Videos: These involve real people and settings to tell a story or explain a concept.
- Motion Graphics: These videos use animated text and graphics to explain complex ideas, often used for data-heavy content.
How to Make an Explainer Video
Creating an effective explainer video involves several steps, from initial planning to final production. Here’s a step-by-step guide to help you through the process:
1. Define Your Objective: Determine the primary goal of your explainer video. Are you introducing a new product, explaining a service, or educating your audience about a concept? Having a clear objective will guide the entire production process.
2. Know Your Audience: Understand who your target audience is and what their needs and preferences are. Tailoring the content and style of the video to your audience will make it more relevant and engaging.
3. Develop a Strong Concept: Brainstorm ideas and come up with a strong concept that aligns with your objective and resonates with your audience. Consider how you can present your information in a way that is both informative and entertaining.
4. Write the Script: A well-written script is the backbone of an effective explainer video. It should be clear, concise, and engaging, ensuring that the key message is communicated effectively.
5. Create a Storyboard: A storyboard is a visual representation of your script, outlining each scene of the video. It helps you visualize how the video will unfold and ensures that the narrative flows smoothly.
6. Produce the Video: Once the storyboard is finalized, move on to the production phase. This involves creating animations, shooting live-action footage, recording voiceovers, and adding sound effects and music.
7. Edit and Finalize: Edit the video to ensure that all elements come together seamlessly. Pay attention to timing, transitions, and overall flow. Make any necessary adjustments before finalizing the video.
8. Distribute and Promote: After the video is complete, distribute it across various platforms such as your website, social media, email campaigns, and video-sharing sites. Promote it to reach your target audience effectively.
How to Write an Explainer Video Script
Writing a compelling script is crucial for the success of your explainer video. Here are some tips to help you craft an effective script:
1. Start with a Hook: Grab the viewer’s attention right from the beginning with a strong hook. This could be a surprising fact, a question, or a bold statement that piques curiosity.
2. Clearly Define the Problem: Identify the problem or pain point that your product or service addresses. This helps the audience relate to the issue and understand the relevance of your solution.
3. Introduce the Solution: Clearly explain how your product or service solves the problem. Highlight the key features and benefits, and focus on how it can make the viewer’s life easier or better.
4. Keep it Simple and Concise: Avoid jargon and complex language. Use simple, clear, and concise language to ensure that the message is easily understood.
5. Use a Conversational Tone: Write in a conversational tone to make the script more engaging and relatable. Imagine you are explaining the concept to a friend.
6. Include a Call to Action: End the script with a strong call to action, encouraging viewers to take the next step, whether it’s visiting your website, signing up for a free trial, or contacting your sales team.
7. Edit and Revise: Review the script multiple times, making necessary edits and revisions to improve clarity and flow. Get feedback from others to ensure that the message is clear and compelling.
How Much Does an Explainer Video Cost?
The cost of producing an explainer video can vary widely depending on several factors, including the type of video, the complexity of the animation, the length, and the production quality. Here’s a breakdown of the main cost components:
1. Type of Video:
- Animated Videos: Typically cost between $3,000 to $10,000 for a 1-2 minute video, depending on the complexity and style of the animation.
- Whiteboard Videos: Generally more affordable, ranging from $1,000 to $5,000 for a 1-2 minute video.
- Live-Action Videos: Can range from $5,000 to $20,000 or more, depending on factors such as location, talent, and production crew.
2. Scriptwriting: Professional scriptwriting services can cost between $500 to $1,500, depending on the experience and expertise of the writer.
3. Storyboarding: Storyboarding can cost between $500 to $2,000, depending on the complexity and detail required.
4. Voiceover: Professional voiceover talent can charge between $200 to $1,000 for a 1-2 minute video, depending on their experience and the quality of the recording.
5. Music and Sound Effects: Royalty-free music and sound effects can cost between $100 to $500, while custom music composition can range from $500 to $3,000.
6. Editing and Post-Production: Editing and post-production services can cost between $1,000 to $5,000, depending on the complexity and quality required.
Overall, the cost of a high-quality explainer video can range from $3,000 to $20,000 or more. It’s important to consider your budget and choose a production approach that aligns with your needs and goals.
How Long Should an Explainer Video Be?
The ideal length for an explainer video depends on several factors, including the complexity of the message, the target audience, and the platform where the video will be shared. However, here are some general guidelines:
1. Keep it Short and Sweet: The optimal length for most explainer videos is between 60 to 90 seconds. This is long enough to convey the key message without losing the viewer’s attention.
2. Focus on Key Points: Identify the most important points you need to communicate and focus on those. Avoid including too much information, which can overwhelm the viewer.
3. Consider the Platform: Different platforms have different optimal video lengths. For example, social media platforms like Facebook and Instagram favor shorter videos (around 30-60 seconds), while YouTube viewers might be more willing to watch slightly longer videos (up to 2 minutes).
4. Test and Optimize: Experiment with different video lengths and analyze the performance. Use analytics to determine the optimal length for your audience and adjust your videos accordingly.
5. Quality Over Quantity: Focus on delivering a high-quality, engaging video rather than simply meeting a specific length. A well-crafted, concise video is more effective than a longer, less engaging one.
Conclusion
Explainer videos are a powerful tool for communicating complex ideas in a simple and engaging way. By understanding what explainer videos are, how to create them, how to write compelling scripts, the costs involved, and the ideal length, you can produce effective videos that resonate with your audience and achieve your marketing goals. Whether you’re a small business looking to explain a new product or a large corporation aiming to educate your audience, explainer videos can help you deliver your message clearly and compellingly.